Insights
From 30 to 100 people: when process should grow
Process too early kills speed; too late kills quality — three signals for timing
Insights2026-04-02
A 30-person company runs on shared instinct; a 100-person company runs on systems. The hard part is the middle: when do you turn instinct into process?
Three signals
- The same mistake repeats a third time across different teams
- Onboarding takes over a month and the answers live in one veteran's head
- Cross-team work starts to require "relationships" instead of interfaces
When any signal appears, build the minimum process for that spot: one page, one owner, one checkpoint. Don't install a full management system in one go — that's a different kind of losing control.
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